Bait Matters

Welcome to Bait Matters — the official blog of LIVELY. We share tips on keeping bait healthy, choosing the right gear, and getting the most out of your time on the water. Whether you're a weekend warrior or a seasoned captain, you'll find useful insights right here.

A school of pilchards

Welcome to Bait Matters – Your Guide to Live Ba...

LIVELY Team

Welcome to Bait Matters, your go-to resource for live bait storage, fishing tips, and expert insights from LIVELY.

Welcome to Bait Matters – Your Guide to Live Ba...

LIVELY Team

Welcome to Bait Matters, your go-to resource for live bait storage, fishing tips, and expert insights from LIVELY.

The Ultimate Guide to Fish Holding Pens for Fre...

My Store Admin

Keep your bait and catch secure with a durable freshwater fish holding pen. Designed for optimal water flow and protection, LIVELY pens ensure healthy, active bait and provide a reliable...

The Ultimate Guide to Fish Holding Pens for Fre...

My Store Admin

Keep your bait and catch secure with a durable freshwater fish holding pen. Designed for optimal water flow and protection, LIVELY pens ensure healthy, active bait and provide a reliable...

LIVELY at the New Jersey Saltwater Fishing Expo: Show Recap

LIVELY at the New Jersey Saltwater Fishing Expo...

My Store Admin

LIVELY had a great weekend at the New Jersey Saltwater Fishing Expo, connecting with anglers, captains, and bait shop owners. The LIVELY 18 drew strong interest for eels and crabs,...

LIVELY at the New Jersey Saltwater Fishing Expo...

My Store Admin

LIVELY had a great weekend at the New Jersey Saltwater Fishing Expo, connecting with anglers, captains, and bait shop owners. The LIVELY 18 drew strong interest for eels and crabs,...

LIVELY at the Rhode Island Saltwater Fishing Show: Show Recap

LIVELY at the Rhode Island Saltwater Fishing Sh...

My Store Admin

LIVELY had a great weekend at the Rhode Island Saltwater Fishing Show, introducing new bait pen sizes and connecting with passionate anglers. The response to our product features and customizable hole sizes...

LIVELY at the Rhode Island Saltwater Fishing Sh...

My Store Admin

LIVELY had a great weekend at the Rhode Island Saltwater Fishing Show, introducing new bait pen sizes and connecting with passionate anglers. The response to our product features and customizable hole sizes...

LIVELY Fishing at Castafari: Sharing Innovation...

LIVELY Team

LIVELY made waves at the 2025 Castafari Big Game Fishing Seminar, showcasing our latest 18, 24, and 36 bait pens to over 250 offshore anglers. We raffled off a LIVELY 300...

LIVELY Fishing at Castafari: Sharing Innovation...

LIVELY Team

LIVELY made waves at the 2025 Castafari Big Game Fishing Seminar, showcasing our latest 18, 24, and 36 bait pens to over 250 offshore anglers. We raffled off a LIVELY 300...

Why LIVELY Bait Pens Use Polyethylene Instead o...

LIVELY Team

Not all bait pens are built the same. While some use PVC, a material meant for plumbing, LIVELY Bait Pens are made from marine-grade Polyethylene (HMWPE & HDPE) for superior...

Why LIVELY Bait Pens Use Polyethylene Instead o...

LIVELY Team

Not all bait pens are built the same. While some use PVC, a material meant for plumbing, LIVELY Bait Pens are made from marine-grade Polyethylene (HMWPE & HDPE) for superior...